New site ads

This is a question I’m asked all the time, in person and in email, at trade shows, and everywhere I go.


I’m working on a new site that will launch within the next couple of days/weeks/months.

It’s gonna be huge.

You run an ad network. What’s the best way for me to make money with advertising? I’d like to talk to you about putting AdBrite (or Google or whoever else) on my new site.

New site guy
Anywhere, Earth

New site guy,

Don’t put ads on your site yet. Growing traffic should be your only priority at this point. A big site with lots of users benefits everyone (you, and the ad networks).

Think of it this way: The day you launch your site, is it worth 20-cents to have your first few users click away to an advertiser’s site? Of course not.

Not until you have enough traffic to make significant money from ads, should you put ads on your site.

Of course, “significant money” is relative. $50/month? $10,000/month? Set an ad revenue goal, grow your traffic, and then turn on ads the day you think you can hit it.

Rock on,

1 Response to “New site ads”

  1. 1 sir jorge January 17, 2008 at 11:09 pm

    now that’s some solid advice

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